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you are here: DentalPlans.com > Dental Health Articles > Business > Online Advertising that Doesn't Look Like Advertising

Online Advertising that Doesn't Look Like Advertising
Updated: 8/15/2008 4:00:19 PM
(ARA) - When it comes to online advertising you've done it all: banner ads, e-mail blasts, paid search - even pop-ups.

Do you suspect there's some secret marketing online channel that you just haven't yet discovered? Well, there is, and you're looking at it right now.

Marketing pros have known for decades that prospects are more open to a sales message when it's delivered by a vehicle that doesn't look like an advertisement. That credibility is why everyone from Fortune 500 firms to small businesses invests in public relations campaigns to help tell their story to consumers.

It's this same principal that makes Adfusion one of the most effective online advertising solutions available today. Adfusion is a perfect blend of public relations, direct response advertising and Web journalism. As Adfusion delivers its client's marketing messages in a feature article format, it is a totally different approach to pay-per-click advertising.

"Adfusion helps us generate highly qualified leads at a fraction of the cost of other media," says Lisa Bergerson, marketing director of LUSSO, a boutique luxury destination club seeking to increase its membership.

Professionally written lifestyle articles are distributed through a wide range of top media and special-interest content sites. Within the article, Adfusion embeds carefully crafted calls-to-action with links that drive readers back to the advertiser's Web site. The article format helps ensure that readers who click through are highly qualified. Adfusion clients only pay for the consumers that visit their Web sites after reading the article and responding to the call to action.

"The copywriters and editors have worked closely with us to create articles which accurately convey our brand message," says Malcolm McLeod, manager of eLearners' prospecting services division. "We are extremely happy with the results we have seen."

"An exceptional distribution network and high-quality writing by professionals versed in creating compelling Web copy makes Adfusion work," says Josh Madigan, Adfusion brand manager. "It's the Web's first totally ROI-driven advertising vehicle, and the only online ad network using a feature article format as an advertising vehicle."

"Nothing else we have ever done has compared to the success we have seen with Adfusion," says Chris Kolodziejski, founder and owner of Chella Professional Skin Care. "It's better than other affiliates in the marketing world. Some of the volumes we've seen we have been surprised by."

For more information on how Adfusion can drive high-qualified prospects to your Web site, visit www.Adfusion.com.

Copyright © 2008, ARAnet, Inc.

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