Plantation, FL / Atlanta, GA – August 25, 2008 –DentalPlans.com, a trusted industry leader and the largest online provider of discount dental plans, is expanding its impressive array of plans by adding Alliance HealthCard to the list. The Alliance HealthCard is a new and exciting health care concept designed for individuals and families who are interested in significantly decreasing their health care costs while increasing their quality of care. In addition to featuring a large network of dentists, the plan also offers 12 extra savings programs that include prescription drugs, diabetes supplies, alternative medicine and more.

Alliance HealthCard grants members access to a large national network of dentists that have agreed to offer their dental care services at discounted fees. The Alliance HealthCard Program saves its members 30% to 60% on most dental procedures, including checkups, cleanings, fillings, crowns and more. Plus, members who visit participating dental care specialists such as orthodontists, periodontists and oral surgeons receive discounts according to the plan’s fee schedule.

One of this program’s biggest selling points is the additional health care savings members can expect on hearing and vision care, pharmacy, health club memberships, behavioral counseling and physical therapy, just to name a few. Its 12 additional savings programs come at no extra cost and are part of DentalPlans.com ongoing effort to offer discounts on more than just dental care. As with other plans featured on DentalPlans.com, the Alliance HealthCard does not have any paperwork hassles, health restrictions or annual limits.

"We are very excited to offer such a well-rounded, comprehensive plan," says George Michaelides, President and co-founder of DentalPlans.com. "Alliance HealthCard offers so many extra health care discounts in addition to dental, the plan is likely to pay for itself within the first few months."

DentalPlans.com provides a large online platform for Alliance to market its programs. DentalPlans.com drives more online traffic than any other publisher in the discount health industry and provides a new distribution model for Alliance Healthcard’s core products.

Danny Wright, CEO of Alliance HealthCard, stated, "The addition of our product to their site should be a great fit. We already know that most of the existing traffic on the site has limited insurance, which means our plans should be very attractive to the consumer. As one of the only multi-service healthcare programs on the website, we are excited about the distribution opportunity with DentalPlans.com."

About DentalPlans.com

DentalPlans.com has been providing individuals, families and other groups with comprehensive and affordable discount dental plans since 1999. DentalPlans.com offers consumers the freedom to compare and choose from more than 30 national and regional discount dental plans from the leading plan networks in the industry. DentalPlans.com assists plan networks in building their membership base and dental provider networks while ensuring a strong emphasis on service and a diligent commitment to compliance. As the leading online marketer of discount dental plans, DentalPlans.com is committed to helping America access quality dental care and save money in the process

About Alliance HealthCard

Alliance HealthCard, Inc. (OTCBB: ALHC) is a leading provider of consumer membership plans offering access to networks which provide discounts to the consumer on a variety of products and services ranging from medical, dental and pharmacy to groceries, restaurants, travel, automotive and a host of others. The company also designs and markets in its consumer package specialty insurance and warranty products on the goods its marketing clients sell to their customers. The Company's plans are sold to consumers primarily through retail, rent to own, financial and consumer finance clients. Alliance HealthCard performs turnkey programs including design and fulfillment of marketing pieces and collateral support material, network support, customer service, regulatory compliance, and billing.

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This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, Section 27A of the Securities Act of 1933, as amended and pursuant to the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may relate to financial results and plans for future business activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are competitive pressures, loss of significant customers, the mix of revenue, changes in pricing policies, delays in revenue recognition, lower-than-expected demand for the Company's products and services, general economic conditions, and the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such speak only as of the date made.